CTV Campaigns That Deliver Measurable Outcomes
BNS transforms existing second-screen behavior into a deterministic performance channel by linking Connected TV ad impressions to real consumer actions through companion offers.
Brand Engagement (Retail Media Network)
Retail Media Network Drives Measurable Product Sales
A retail media network runs a Connected TV campaign on behalf of a CPG brand, promoting featured products available in-store and online.
CTV exposure -> retailer-linked offer -> purchase (online or in-store) -> closed-loop attribution
As the viewer watches the ad, their phone receives a companion message such as "Save $5 on this product at your nearest store or buy now online." The viewer taps once, saves the offer to their wallet, and completes a purchase either in-store or through the retailer's eCommerce platform.
How BNS Works
- A CTV ad is delivered through retail media network demand
- The impression is linked to the viewer's wallet pass
- A retailer-specific offer is sent directly to the smartphone
- Purchase data (online or in-store) is tied back to the original CTV impression
Value Created
- Advertiser: gains closed-loop attribution tied directly to sales
- Publisher: unlocks high-value retail media demand for CTV inventory
- Consumer: receives relevant, actionable offers tied to real purchase locations
Subscriber Retention & Upsell
Streaming Platform Drives Retention and Premium Upgrades
A streaming platform runs a Connected TV campaign targeting existing or lapsed viewers to promote subscription renewal, upgrades, or premium content access.
CTV exposure -> personalized retention or upgrade offer -> subscription action -> attributable revenue
As the viewer watches content or promotional messaging, their phone receives a companion message such as "Come back and get 50% off your next month" or "Upgrade now to unlock ad-free viewing and exclusive content." The viewer taps once, reactivates or upgrades their subscription, and resumes streaming instantly.
How BNS Works
- A CTV ad or in-stream promotion is delivered to targeted audiences (active, lapsed, or eligible for upgrade)
- The platform identifies the viewer's wallet pass and subscription status
- A personalized retention or upgrade offer is sent directly to the smartphone
- Subscription reactivation or upgrade is tied back to the original CTV impression
Value Created
- Advertiser: reduces churn and increases lifetime value
- Publisher: unlocks recurring revenue optimization and upsell opportunities
- Consumer: receives relevant offers and enhanced viewing experiences instantly
Brand Engagement
Financial Brand Drives Instant Account Activation
A financial services company runs a Connected TV campaign promoting a new debit card or digital wallet.
CTV exposure -> instant reward offer -> account signup -> verified conversion
After the viewer sees the ad, a companion message appears on their phone offering a reward such as "Get $25 when you activate your new card today." The viewer taps once, completes a simple signup flow, and the reward is automatically delivered to their wallet upon activation.
How BNS Works
- CTV ad plays across streaming inventory
- The platform identifies viewers with a registered wallet pass
- A companion activation offer is sent directly to the phone
- Account signup and reward redemption are tied back to the original CTV impression
Value Created
- Advertiser: acquires new customers with measurable ROI
- Publisher: enables performance-based financial advertising
- Consumer: receives instant value for taking action